Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.
If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two different colours of playdough, the terms have inevitably been mushed together into a blob of confusion. They’re hard to separate.
Luckily, I’m here to tell you that they are in fact two very separate concepts, and understanding these terms can make all the difference.
Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.
My eyes are glazing over. The light from the dual screens in front of me bores a hole through my retinas to the front of my brain. I bring my hand to my face to wipe a drip of drool forming in the corner of my mouth, as I continue scrolling down the website page to search for any inconsistencies. I inspect the page for clarity, broken links, spelling mistakes. Here I am, wrestling for the first time with nine10’s task of ‘QC’: quality control.
So you want an amazing website.
You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.
I’m Kendra, the newest member of the nine10 team. This summer I’ll be interning alongside awesome marketing experts, and blogging about my experiences.
I’m a student at Grant MacEwan University in Edmonton, majoring in Professional Communications. “What does that even mean? Sounds like a cover up for something intense,” you say. Unfortunately, it’s not a secret Alberta combat training program. It means I am learning the skill set of strategic writing, editing, and publishing. I could edit magazines, write technical manuals (my nemesis) or create content for marketing agencies. At nine10 I’ll be writing content for blogs, websites, and occasionally trying my hand at different skills around the agency. In the coming months I’ll be sharing what I learn via the nine10 blog, so make sure you check it out!
So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.
One trend I’ve noticed lately is the increased use of video and podcasting by marketers and bloggers. One consultant I follow sends out videos as the meat of their newsletter, and another uses podcasts. While videos and podcasts can be a great medium to educate and build a personal brand, it does raise the question whether it’s the most effective medium for every type of content.
This article highlights some of the negatives of videos & podcasts, where they tend to work best, and what you can do to improve any video or podcast presentation.