Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team. But even a team that runs smoothly will reach the ceiling when their members stop investing in their skills. For a team or a business to keep growing, so must its members.
Security is a hot topic for anybody who uses a phone, computer, or just about any other Internet-connected device. With a slew of recent security breaches at major companies like Target, LinkedIn, and Sony, as well as well-publicized activity by major hacking groups, the public is becoming more and more aware of how important security is.
When designing a website, app or software, the question comes up: How secure is it going to be? And the answer I like to reply with is: How secure are you? In this article, I want to explore this topic. I’ll start by debunking a few myths about security, pointing out why you might be your own worst security threat, and some things that you can do to protect your website.
You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people who use them know what they mean. Luckily, it’s as easy one simple metaphor to understand the difference, once and for all.
Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.
If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two different colours of playdough, the terms have inevitably been mushed together into a blob of confusion. They’re hard to separate.
Luckily, I’m here to tell you that they are in fact two very separate concepts, and understanding these terms can make all the difference.
Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.
My eyes are glazing over. The light from the dual screens in front of me bores a hole through my retinas to the front of my brain. I bring my hand to my face to wipe a drip of drool forming in the corner of my mouth, as I continue scrolling down the website page to search for any inconsistencies. I inspect the page for clarity, broken links, spelling mistakes. Here I am, wrestling for the first time with nine10’s task of ‘QC’: quality control.
So you want an amazing website.
You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.