**Click to view Logos, Visual Identities and Brands Infographic**
You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people who use them know what they mean. Luckily, it’s as easy one simple metaphor to understand the difference, once and for all.
Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.
So you need a new logo for your business and you’re not sure where to start. You could design it yourself, find someone online that will do it for five dollars, or hire a professional that specializes in this kind of thing. The five dollar route sounds like a pretty good deal, but be warned. You get what you pay for. So why does it matter where you get your logo from? Wouldn’t you get the same result from any of these options?
We’ve built our branding process around face-to-face presentations of brand concepts, logos and the big ideas. While email is quick and efficient, its advantages quickly fall apart when presenting complex and abstract ideas. This article explains the downfalls of using email to present concepts and why we insist on doing this face to face.
In our hectic work lives, email has become a tool of convenience. There’s many positives to using email to communicate: speed, time management, simplicity on the go. But in our experience, we’ve found that email isn’t a good tool for presenting abstract or complex ideas. There are many reasons for this, some of which we’ll share below.
When you think of branding or marketing, do your first thoughts go straight to your income statement? If so, it’s not surprising. Most businesses think of branding & marketing as primarily a sales tool. But there’s another aspect of branding & marketing that affects a very important area of your business: recruiting & hiring the best employees.
Grande Prairie, being the hub to a very prosperous economic region, presents a double-edged sword to employers: On one hand, it provides them with a steady stream of work. Selling is not usually their biggest problem. But finding the right people to do the work is.
Developing a brand identity for a company is no small responsibility, even for a small company. Clients often wonder, though, why does a branding with us cost what it does? The scope of the project, and ultimately the value, is affected by a number of factors. We’ll cover a few of the key ones in this article to provide you with some insight into what we consider when pricing a branding project.
If you have ever been in the market for promotional items, you know that it can be a daunting task; a promotional item should be more than just swag – it should be a strategy. What do you want a promo item to say about your company, and is it possible to say anything with a pen?
So what sort of products will end up in conversation and not the trash can?
In last week’s blog post, I discussed how branding can be used to command higher profits and grow your business. In today’s article, I’m going to show you 5 practical ways you can use branding to increase your own margins, regardless of the size of your business.
