Branding

Logo Design: Design it Yourself, Buy it for Five Bucks, or Hire a Professional?

So you need a new logo for your business and you’re not sure where to start. You could design it yourself, find someone online that will do it for five dollars, or hire a professional that specializes in this kind of thing. The five dollar route sounds like a pretty good deal, but be warned. You get what you pay for. So why does it matter where you get your logo from? Wouldn’t you get the same result from any of these options? 

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Dear Client: Why We Don’t Present Brand Concepts Over Email

We’ve built our branding process around face-to-face presentations of brand concepts, logos and the big ideas. While email is quick and efficient, its advantages quickly fall apart when presenting complex and abstract ideas. This article explains the downfalls of using email to present concepts and why we insist on doing this face to face.

In our hectic work lives, email has become a tool of convenience. There’s many positives to using email to communicate: speed, time management, simplicity on the go. But in our experience, we’ve found that email isn’t a good tool for presenting abstract or complex ideas. There are many reasons for this, some of which we’ll share below.

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Employee Recruitment: Branding & Marketing Isn’t Just For Sales

When you think of branding or marketing, do your first thoughts go straight to your income statement? If so, it’s not surprising. Most businesses think of branding & marketing as primarily a sales tool. But there’s another aspect of branding & marketing that affects a very important area of your business: recruiting & hiring the best employees

Grande Prairie, being the hub to a very prosperous economic region, presents a double-edged sword to employers: On one hand, it provides them with a steady stream of work. Selling is not usually their biggest problem. But finding the right people to do the work is.

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What Affects the Price of a Branding?

Developing a brand identity for a company is no small responsibility, even for a small company. Clients often wonder, though, why does a branding with us cost what it does? The scope of the project, and ultimately the value, is affected by a number of factors. We’ll cover a few of the key ones in this article to provide you with some insight into what we consider when pricing a branding project.

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Be Known for the Good Swag

Be Known for the Good Swag

Be Known for the Good Swag

Branding, Business, Creativity

If you have ever been in the market for promotional items, you know that it can be a daunting task; a promotional item should be more than just swag – it should be a strategy. What do you want a promo item to say about your company, and is it possible to say anything with a pen?

So what sort of products will end up in conversation and not the trash can?

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