Articles About Branding
Mastering Audience Personas: A Practical Guide for Small Businesses
Understanding and connecting with your target audience is at the core of every successful business strategy. For small businesses and entrepreneurs, knowing precisely who your ...
Logos & Beyond: Personifying your Brand
Think of Your Brand as a Person We typically recognize other people in three ways: from a face, a style, or a personality. Think of ...
Chat GPT: How we Use Ai as an Intern
In the ever-evolving landscape of technology, Artificial Intelligence (AI) has emerged as a leader in innovation, particularly in how businesses interact and execute marketing strategies. ...
Your Brand Archetype: Who Are You?
A Hero is a character, usually coming from a humble beginning, with a unique strength. Their stories usually foreshadow greatness before they get called on ...
Your Brand in Action
Okay so you’ve started the branding process. You have a logo and visual identity, maybe even some brand insights & strategy. Now how do you ...
Design Basics: ABC Design
Creating beautiful graphics that are on brand every time can be daunting if you’re not a professional designer. What if we told you there was ...
Building a Brand: Where do You Come In?
We talk a lot about what Brand means and what you should expect from your branding agency when they build your Visual Identity and Logo. ...
What Is a Brand Kit And Why Do You Need One?
When it comes to building your Digital Marketing, having a brand is central to having an effective marketing strategy. Okay so take a look, do ...
Understanding Your Customer’s Deepest Desires
Marketing is all about targeting your customers by figuring out what they need and how you can give it to them. It’s really easy to ...
The Iron Chef Kitchen Analogy
Let’s talk about Logos and visual identities. When we create brands for our clients, we deconstruct them, load them into Canva, and train our clients ...
A Roadmap to Goal Setting
Another blog talking about reflection during the new year.. Yep, keep reading! There is so much hype around a new year and the changes it ...
Case Study – Chamber Market
THE ASSIGNMENT Alberta Chambers of Commerce (ACC) wanted to provide an online space for Local Businesses. Thus the Chamber Market initiative was born; an online ...
