Creating beautiful graphics that are on brand every time can be daunting if you’re not a professional designer. What if we told you there was a simple 3 part rule to get amazing graphics every time? Well this isn’t a fantasy or a fever dream, it’s real. This rule is called the “A B C design rule” so let’s get into it!


A is for apparent

This means only including the most important things in your graphic. The small details can be included in your content caption. That’s where copywriting comes in! Only the information you need to make apparent, should be included in your Graphic! This can be a headline, maybe a date and time, or the most “thumb” stopping part of the information. For example, If you’re having a sale of all your winter clothing gear, your graphic might include “50%” 


B is for Balanced 

It is important to keep your graphic balanced between content and space. In order for someone to be able to process, and really see and take in your graphic, there needs to be space. There are a few ways you can do this. You can make sure there is space between your logo and headline, Make sure there is a margin surrounding the edges of your graphic, and don’t use long paragraphs of text! 

C is for Consistency

Make sure you keep your graphics consistent with your brand. Use your brand colours, fonts, and graphic elements. If you have brand backgrounds, use them consistently. Keeping your graphics consistent will help your audience recognize you instantly. It’s like seeing someone’s from behind and recognizing them, even before you see their face. Unfortunately if you don’t have the tools to keep your media consistent, things like official colours, graphic elements, icons, etc, it can make consistency that much more difficult. If you need help figuring out what you have and what you need, check out our branding page to see what we can do to help. 


Now these are not the only ways to keep your graphics on brand and consistent, but it’s certainly one of the easiest rules to follow if you’re a design beginner. Good luck! 

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Meghan Jobson

Meghan is a Digital Marketing specialist and educator. Her expertise in marketing ranges from copywriting and organic marketing to marketing software customization and CRM management plus everywhere in between! She applies her creative side to solve problems and map out marketing strategies and campaigns.


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