Creativity

Finding Inspiration: DesignThinkers Conference 2016

DesignThinkers 2016

Finding Inspiration: DesignThinkers Conference 2016

Creativity, Design, Lifestyle, Personal Development

Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team. But even a team that runs smoothly will reach the ceiling when their members stop investing in their skills. For a team or a business to keep growing, so must its members.

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4 Steps to an Effective Ad

How to create an effective ad

4 Steps to an Effective Ad

Business, Creativity, Inbound Marketing, Marketing, Personal Development, Photography, Sales

Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.

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Dear Client: Your Content Is Key To Great Marketing

Creating Website Content

Dear Client: Your Content Is Key To Great Marketing

Creativity, Inbound Marketing, Inspiration, Marketing, Sales

So you want an amazing website.

You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.

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5 Simple Rules for Choosing Fonts

Using fonts for your business in any print materials (such as newspaper ads, in-store print outs, memos, etc) or for the web, might seem like a pretty easy job, but think again. Unless you know a thing or two about typography, it is really common for someone to choose a font that doesn’t work.

In fact, there are people who have made whole careers out of fonts. Typographers and Letterers can spend hours drawing the same letters in different ways, and Graphic Designers use fonts in almost every project they do. I still remember when I was in college studying Graphic Design, and spending hours attempting to draw fonts flawlessly for my Typography class. I think I spent four hours writing my own name!

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Small Business Content Is Just More Interesting

An ode to the heroes of the long tail in content publishing.

It’s time to recognize the small businesses and independent marketers who publish unique and interesting content every day. The kind of content that doesn’t always make the trending lists and first-page of Google. The kind of content that serves up a unique viewpoint amid the onslaught of high-brow “me-too” publishers taking up all of the spotlight.

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Should Your Brand Be on Pinterest?

Should Your Brand Be on Pinterest?

Should Your Brand Be on Pinterest?

Creativity, Inbound Marketing, Marketing, Social Media

In my opinion social media can be a little like technology. Just when you think you have it mastered, “they” change it all up again.

So you are on Facebook and have managed to conquer your new page profile and cover photo. Now, all you hear people talking about is Pinterest, and once again the debate starts all over again: should your brand be on Pinterest?

Pinterest is a social media platform that is essentially based on visual content. Users create theme-based image collections known as pinboards, most images link to their origin site, and through the magic of content-sharing, images have the potential to go viral.

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Goodreads: The Last Place You Thought to Generate Leads Online

Using Goodreads to Generate Leads Online

Goodreads: The Last Place You Thought to Generate Leads Online

Creativity, Inbound Marketing, Marketing, Sales, Social Media

From Goodreads… to Good Leads

Goodreads is a book-lover’s social network that allows people to connect and discuss the books they love. It allows members to set up a profile and review the books they’ve read, add other users as friends, send them messages, comment on reviews, and much more. What does this mean for marketers? Goodreads has all of the tools you need to build new relationships. And if you can build relationships, you can generate leads.

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