If you have ever been in the market for promotional items, you know that it can be a daunting task; a promotional item should be more than just swag – it should be a strategy. What do you want a promo item to say about your company, and is it possible to say anything with a pen?
So what sort of products will end up in conversation and not the trash can?
Hit the Beach with Seasonal Items
Most companies opt for items that can be used at any time of the year, making seasonal items extra special to receive. Nowadays, the sky is the limit when it comes to what you can add your logo to, so things like beach towels, shades, and even margarita mix will be a summer favorite.
Get Quacky with Odd Items
When we hosted a chamber of commerce mixer recently, we wanted something so cool that no one would throw it away. Enter the branded rubber ducky, which caused quite a stir in Grande Prairie. Have fun with your promo items and let them reflect your personality.
Daily Doo-Dads for Functionality
Depending on your industry, your best bet may be to stick with more useful items. You can still stand out with items like reusable water bottles, notepads, and phone chargers. If the option is available to have your items customized, add personalized quotes or colors. What a great opprtunity to enhance your brand!
Think About Your Message
Although mints, pens, and paper weights are cost-effective ways to get promote your company, they often get lost in the mix and end up lost or in the trash. In the end, you’re not giving things away just for the sake of giving things away, so choose carefully. The best swag has a purpose and is tightly tied in with the marketing message you are trying to communicate.