If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two different colours of playdough, the terms have inevitably been mushed together into a blob of confusion. They’re hard to separate.
Luckily, I’m here to tell you that they are in fact two very separate concepts, and understanding these terms can make all the difference.
Copywriting is the process of creating original content to persuade an audience. When nine10 suggests a copywriter, it means hiring a third party to write about your business in a way that will promote your interests to your customers. On a website, the content is designed to compliment the structure of the website as well, and help search engines direct traffic to your business.
(Check out my recent in-depth post about copywriting.)
Copyediting is the process of checking an already-written piece of content for grammar errors, spelling mistakes, and so on. Copyeditors won’t make any changes to what you have to say — unlike a friend who may proofread an essay for you. They’re there to make sure you’ve said it right. When you create your own content for your website, it’s a good idea to get a copyeditor to catch any mistakes you might have made. As I’ve said before, no one wants to hire a business that can’t spell.
It’s as simple as that! If you’re a copyeditor and you’re reading this, I apologize for any grammatical mistakes or spelling errors I may have made. 😉
I’m a student at Grant MacEwan University in Edmonton, majoring in Professional Communications. “What does that even mean? Sounds like a cover up for something intense,” you say. Unfortunately, it’s not a secret Alberta combat training program. It means I am learning the skill set of strategic writing, editing, and publishing. I could edit magazines, write technical manuals (my nemesis) or create content for marketing agencies. At nine10 I am writing content for blogs, websites, and occasionally trying my hand at different skills around the agency. As I’m going I’m sharing what I learn via the nine10 blog, so make sure you stay tuned!