Know Thy Audience and Respect Them

If you’ve owned a business for literally any amount of time, you know one of the most important questions you need to ask yourself is, Who’s my audience? For some companies, this is a simple question. For others, it’s complex: they offer a variety of services or products for a variety of people and, basically, all they know is they have one.

Now, regardless of who your audience is, there are three things you can’t forget about them: 

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Grammar: Write English Good, Okay?

Oh, dear. This is probably giving you bad high school flashbacks, isn’t it? Red pen marks scrawled across your paper. A big message printed in capital letters and underlined at the top, “SEE ME ABOUT YOUR GRAMMAR.”

In all likelihood, if that’s your experience with grammar, you probably never really learned about it. Grammar, to a lot of people, is this complex beast that only ever seems to come up when someone is losing an argument on social media. (I see you out there on Twitter typing *their.)

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Copyediting vs. Copywriting

If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two wads of play dough, the terms have been thrown around so much they’ve become mushed together into a blob that’s hard to separate.

Copyediting and copywriting are in fact two very separate skills: understanding their uniquenesses will allow you to seek the right professional to help you with your written content.

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How to Use Google to Find the Perfect Headline For Your Print Ads

Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:

Real Estate Advertising on Google AdWords in Grande Prairie

These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.

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Are you guilty of obfuscation?

Are you guilty of obfuscation?

Are you guilty of obfuscation?

Design, Marketing, Sales

obfuscate: to make obscure or unclear; to muddle; confuse; bewilder

Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. Trying to impress them using fancy terms can not only cost you those customers, but can cost your business in lost sales and revenue.

You might think it makes your product or service sound more appealing when you use technical talk, but it won’t. It’s a turn-off. Even worse, the consumer won’t understand what you mean. You’ll make them feel dumb.

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If Your Brand Could Talk, What Would it Sound Like?

In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.

By voice, we mean your written communication. And by written communication, we mean how you write and respond to customers via your email, website, blog and social media channels like Facebook & Twitter.

Just like with visuals, your company’s voice also needs to be consistent. And that means you have to be thoughtful about what you write and how you interact with customers online.

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