If you’ve owned a business for literally any amount of time, you know one of the most important questions you need to ask yourself is, …
Oh, dear. This is probably giving you bad high school flashbacks, isn’t it? Red pen marks scrawled across your paper. A big message printed in …
If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like …
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords …
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages …
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.
