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How to Find Money for Online Marketing
Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against ...
How to Use Google to Find the Perfect Headline For Your Print Ads
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords ...
Building Brands in the Digital Age
The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something ...
Can DrawSomething Teach You To Be a Better Designer?
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version ...
Could Your Facebook Contest Shut Down Your Business Page?
A lot of clients have been asking about Facebook contests – what should they do and how should they do it? Really wanting to present ...
8 Simple Steps to Effective Email Marketing
When it comes to email marketing, the warning my buddy’s mom would shout out to us when we were kids sprinting out the door for ...
Beg, Borrow and Steal Your Way to Landing Page Success
Landing page design is to websites what AdWords is to an advertorial spread. It is all about focusing down to the bare essentials of what ...
Time to Spring Clean Your Website
Yes, we’re well aware that there’s still plenty of snow on the ground BUT it’s spring and you know what that means? SPRING CLEANING! Time ...
5 Easy New Year’s Resolutions for Marketing Your Business
Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and ...
Colour – The Silent Salesperson
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. ...
Are you guilty of obfuscation?
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages ...
Does Your Website Speak to Your Customers’ Needs?
Business owners know the importance of customer service. Most of you have likely spent significant resources training employees to be attentive to your customers’ needs. ...
