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8 Simple Steps to Effective Email Marketing

When it comes to email marketing, the warning my buddy’s mom would shout out to us when we were kids sprinting out the door for …

It takes trust for customers to leap

Beg, Borrow and Steal Your Way to Landing Page Success

Landing page design is to websites what AdWords is to an advertorial spread. It is all about focusing down to the bare essentials of what …

spring cleaning for websites

Time to Spring Clean Your Website

Yes, we’re well aware that there’s still plenty of snow on the ground BUT it’s spring and you know what that means? SPRING CLEANING! Time …

Countdown to 2011

5 Easy New Year’s Resolutions for Marketing Your Business

Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and …

how color affects your perception

Colour – The Silent Salesperson

Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. …

rubber band ball guilty of obfuscation

Are you guilty of obfuscation?

obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages …

websites that build customer loyalty

Does Your Website Speak to Your Customers’ Needs?

Business owners know the importance of customer service. Most of you have likely spent significant resources training employees to be attentive to your customers’ needs. …

on air microphone

If Your Brand Could Talk, What Would it Sound Like?

In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.

difference between marketing branding promotions

The Difference Between Marketing, PR, Advertising and Branding – Illustrated!

This wonderful illustration explaining the difference between Marketing, Advertising, PR & Branding came from Ads of the World – a great site for advertising inspiration!

5 great things to market your business

5 Great Investments for Marketing Your Business

Here are 5 great things your business can do to market itself with little investment and large return:

5 things to look for in web designer

5 Important Things to Look For When Selecting a Web Designer

Here are 5 tips to help you select the right web designer for your next project.