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The Meaning of Colours

The Meaning of Colors

Color influences our life every day. We base opinions and reactions off of emotions that it evokes.  Some people even base their careers off of …

Inside of Every Problem Lies an Opportunity

Inside of Every Problem Lies an Opportunity

How things that might appear to be problems, can actually be the best way to set yourself apart from your competition. This blog post is …

What is Inbound Marketing?

What is Inbound Marketing?

There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. …

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One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups

I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are …

Does PPC Count as Inbound Marketing?

Does Pay-Per-Click Count as Inbound Marketing?

There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who …

Why SEO is Like Courting a Lover

Why Search Engine Optimization is Like Courting a Lover

I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up …

Finding a Budget for Online Marketing

How to Find Money for Online Marketing

Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against …

Real Estate Advertising on Google AdWords in Grande Prairie

How to Use Google to Find the Perfect Headline For Your Print Ads

Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords …

Social Media Marketing - Building Brands in the Digital Age

Building Brands in the Digital Age

The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something …

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Can DrawSomething Teach You To Be a Better Designer?

If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version …