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Project vs. Retainer: What’s the Difference, and What Makes the Most Sense?

As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can ...
How to Start an Online Store

6 Things They Never Tell You About Selling Online

Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After ...
Blogging For Success

To Blog is to Commit

As a full-fledged marketing lover, I enjoy a good blog as much as the next person. Unfortunately, the truth is, more Fortune 500 companies and ...
Small Business Content Writing

Small Business Content Is Just More Interesting

An ode to the heroes of the long tail in content publishing. It’s time to recognize the small businesses and independent marketers who publish unique ...
The Meaning of Colours

The Meaning of Colors

Color influences our life every day. We base opinions and reactions off of emotions that it evokes.  Some people even base their careers off of ...
Inside of Every Problem Lies an Opportunity

Inside of Every Problem Lies an Opportunity

How things that might appear to be problems, can actually be the best way to set yourself apart from your competition. This blog post is ...
What is Inbound Marketing?

What is Inbound Marketing?

There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. ...
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One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups

I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are ...
Does PPC Count as Inbound Marketing?

Does Pay-Per-Click Count as Inbound Marketing?

There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who ...
Why SEO is Like Courting a Lover

Why Search Engine Optimization is Like Courting a Lover

I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up ...