Hi everyone Nicole here with this week’s Quick Play. This week I wanted to talk to you about search engine optimization and that Google does not have eyes.
What does this mean? It means when you upload a photo to your website Google does not know what that image is. You can do a few things to make sure that Google knows what those images are and help get you landing in the top five spots in organic placement in search engines.
Often when you go into the field, you take many photos of the project or the thing going on, and you end up with images that are labelled DCS or IMG 5592p. Of course, that is nonsensical no one knows what that means other than the manufacturer and certainly not Google.
In this video, I will show you a quick and easy way to rename your photos so that you don’t have to go through all 50 images at once. You can rename them in one fail swoop saving yourself a ton of time.
You will want to set up different project folders, and go through all of your photos and sorted them into each project. You’re going to want to be keyword specific here, so if it were jewelry, you would label it new diamond collection from manufacturer b.
Once you have them, all sorted into folders, open the folder. On a Windows computer, select the first file on the list and hold the shift key and select the last file. You can also do this with control + a. Then click the right mouse button and select rename from the menu. I’m going to put in “new fancy collection”.
You would be using your keywords to label your images based on whatever keywords you want to place in search engines with. If you want people to find your new collection, you’re going to name them as such and hit enter. Windows will automatically update all the photo names and put a number at the end.
Now when you send your new images to your web development team or if you’re doing the updates yourself, it’s easy peasy. You just upload, and Google will know what your photo is of. Of course, there are a few more tips we have, but I’ll cover that in a future Quick Play.
I hope that saved you some time and you have a fabulous day signing off for now!
If there are any tips you would like to see, let us know, we’d be happy to share those with you!
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