COVID-19 Response

digital marketing

3 Reasons You Might Not See Your Own Google Ads & Why It’s A Good Thing 

For a small business owner, seeing your company show up as an ad on Google is exciting. It’s just like driving down the road and seeing your billboard up in lights.

We understand. It’s a great feeling. Which is why it can be confusing – and disheartening – when you stop seeing those ads. Our clients often question why they aren’t seeing their own ads anymore after Googling.

Here are some reasons why:

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Which Social Media Platform is Right for Marketing Your Business?

Getting Started

Social media can do a lot to improve your sales, raise awareness, build community, and establish credibility, but it can also be overwhelming to learn on your own.  If you’ve been avoiding social media for your business, you’re missing out on a lot of potential. In this article, we’re going to summarize some pros and cons of the top social media platforms (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) so you can get a sense of where they fit and which one(s) might be best for your business.

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7 Ways to Measure Campaign Results Using Digital Media

How to Measure Campaign Results With Digital Media

7 Ways to Measure Campaign Results Using Digital Media

Inbound Marketing, Marketing, Social Media

Measuring Results—Both Online and Offline—by Integrating Digital Media

The old saying goes, “You can’t manage what you can’t measure.” The beauty of mediums like the web, social media, and mobile devices make it extremely easy to measure and report on results. The reporting is automatic, accurate and incredibly detailed.

But the real power of digital media is when it’s combined with traditional (radio, newspaper, billboards, etc.) Digital media provides a way to measure your traditional campaigns. Suddenly, your billboards and radio ads have a measurable component that you can use to evaluate your efforts.

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How to Find Money for Online Marketing

Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against their revenues.

In a business that is spending all of its marketing budget on off-line marketing, finding extra dollars for online marketing can seem like a challenge. But there are some creative ways you can move money around that will allow you to market your business online too. The key is balancing your strategy.

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