It was important for D&S Innovations to have a logo that was meaningful. They liked the idea of an abstract icon design to represent the company. We explored several different design concepts at the beginning of the project. We provided the client with 3 rough concept options to choose from and the client selected a concept that uses geometric shapes to construct an abstract sun on the horizon. The horizon is symbolic of a new day and forward motion through time passing. This concept represented the goal of moving our world forward into better ways of living through innovation.
The collection of shapes within the design all have an intricate symbolic meaning.
1. The Horizon
The main goal behind D&S Innovations is to help create a smarter and more humane world through innovation. The design of the logo is based abstractly around the concept of the horizon. The top 3 sections represent the sun rising over the horizon, this symbolizes a new day and creating a new future with innovation.
2. Past, Present, & Future
Time is a prominent theme in this logo design. The 3 top sections each represent the Past, Present, & Future. D&S Innovations seeks to learn from the past, live in the present, and look forward to the future. One of their main philosophies is that you cannot go back, you can only live in the now and prepare for the future.
3. Natural 4’s
This logo is filled with numerological symbolism and connections to nature. This section is also connected to the concept of time within nature. The earth has 4 seasons, the moon moves through 4 phases (full, new, & quarters) and there are 4 main elements that rule our planet (fire, air, water, earth)
4. Coming Together
D&S Innovations is a collborative company. They see the need to work with others to innovate our world. Hexagons have been said to represent unity and linking together. Hexagons also tie into the overall theme of time, there is a hexagonal storm on the planet Saturn. This planet is named after the roman god who ruled time.