Anode NDT

Services

Project Lead

anode ndt website design nine10 branding logo

The Challenge

Anode NDT came to nine10 in search of a revamped logo after running into an issue with their previous logo. Despite loving their existing logo, they couldn’t continue using it. Our challenge was to create a new logo that incorporated elements from Anode’s old logo. The logo needed to be original enough to avoid any future issues, but similar enough that clients could still recognize the existing brand.

In the end, the client chose a hybrid of 3 different concepts. Industry-specific design elements were combined to create a logo that contained symbolism and maintained the overall feel of Anode's existing brand.

Our Solution

nine10 identified the important symbols within the existing logo and began trying to recreate these elements within a new design. A variety of options were explored using these elements in various ways. In the end, the client chose a hybrid of 3 different concepts. Industry-specific design elements were combined to create a logo that contained symbolism and maintained the overall feel of Anode’s existing brand.

The logo is comprised of 3 main elements: an oil drop, flange, and radiation symbol. These symbols represent the services Anode NDT provides throughout the Peace Region.

  1. Oil Drop: This represents the work Anode NDT does in the Alberta oilfields.
  2. Flange: A vital element in Anode’s old logo, the flange represents equipment they frequently work on.
  3. Radiation Symbol: One of the testing services offered by Anode involves using radiation to test materials beneath the surface.

Share This

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

LIKE WHAT YOU SEE?LET'S CHAT.