nine10 identified the important symbols within the existing logo and began trying to recreate these elements within a new design. A variety of options were explored using these elements in various ways. In the end, the client chose a hybrid of 3 different concepts. Industry-specific design elements were combined to create a logo that contained symbolism and maintained the overall feel of Anode’s existing brand.
The logo is comprised of 3 main elements: an oil drop, flange, and radiation symbol. These symbols represent the services Anode NDT provides throughout the Peace Region.
- Oil Drop: This represents the work Anode NDT does in the Alberta oilfields.
- Flange: A vital element in Anode’s old logo, the flange represents equipment they frequently work on.
- Radiation Symbol: One of the testing services offered by Anode involves using radiation to test materials beneath the surface.