video

5 Important Video & Podcasting Tips for Online Marketers

One trend I’ve noticed lately is the increased use of video and podcasting by marketers and bloggers. One consultant I follow sends out videos as the meat of their newsletter, and another uses podcasts. While videos and podcasts can be a great medium to educate and build a personal brand, it does raise the question whether it’s the most effective medium for every type of content.

This article highlights some of the negatives of videos & podcasts, where they tend to work best, and what you can do to improve any video or podcast presentation.

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How to Get The Most Out of Your Marketing Agency

There’s a lot of information available about what clients should look for when selecting a marketing agency. But working with an agency is a two-way street. It takes both sides co-operating to get the best results and build a long lasting and mutually beneficial relationship.

Here’s our list of key things that make for great agency-client relationships:

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Design + Living: Building Urban Mountains

The Mountain

Design + Living: Building Urban Mountains

Creativity, Design, General, Opinion

I recently watchted Bjarke Ingles on TED Talks (video below), where he discussed some of the projects his international architectural firm had been working on. The Mountain caught my attention.

The Mountain, an apartment complex designed by the Bjarke Ingels Group (BIG), was built to solve problems just like any good design should—such as not blocking the view from Mr. Ingels apartment, which is built on the next lot over.

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Building Brands in the Digital Age

Social Media Marketing - Building Brands in the Digital Age

Building Brands in the Digital Age

Branding, Business, Marketing

The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.

There is a proliferation of new media and consumer engagement that goes way beyond the waves of television. In 2012, online advertising will surpass print for the first time, according to a recent study by eMarketer. The same study states that

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Your PowerPoint Presentations: Smashing Success or Train Wreck?

Considered the companion of many speakers and the buddy of the board room, PowerPoint has taken the corporate world by storm.

And when done well, that storm has the potential to pack a real punch.

Unfortunately, think Sleepy Hollow meets Donald Trump. PowerPoint has become an office activity that more often than not leaves audiences sweating profusely, fighting off an overwhelming sense of doom.

And sometimes it just puts us to sleep.

Plenty has been written on PowerPoint and how to use it effectively. We’ve seen our share of good and bad PowerPoint presentations, so we’d like to share this video by Don McMillan that demonstrates some hilarious insight how NOT to use this tool.

…Beware, you may recognize yourself…

 

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Dear Client: Why We Don’t Create Samples Before Starting a Project

Meeting Room

Dear Client: Why We Don’t Create Samples Before Starting a Project

Branding, Business, Design, Logo Design, Mobile, Social Media, Web Design

A customer calls us, interested in our services. We invite them in to meet with us to discuss their project in more detail. The meeting is fantastic. After an hour of talking about their project and ideas, showing them some of the things we can do, and having a few side-tracked laughs together, we shake hands, and agree to send them a proposal for their project. We quickly get to work preparing a detailed proposal outlining how we are going to solve their problems with our products and services. We send out the proposal, looking forward to a positive response.

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