Articles Tagged #how to

Countdown to 2011

5 Easy New Year’s Resolutions for Marketing Your Business

Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and …

how color affects your perception

Colour – The Silent Salesperson

Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. …

rubber band ball guilty of obfuscation

Are you guilty of obfuscation?

obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages …

websites that build customer loyalty

Does Your Website Speak to Your Customers’ Needs?

Business owners know the importance of customer service. Most of you have likely spent significant resources training employees to be attentive to your customers’ needs. …

on air microphone

If Your Brand Could Talk, What Would it Sound Like?

In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.