Beg, Borrow and Steal Your Way to Landing Page Success
Landing page design is to websites what AdWords is to an advertorial spread. It is all about focusing down to the bare essentials of what will convert a shopper into […]
Time to Spring Clean Your Website
Yes, we’re well aware that there’s still plenty of snow on the ground BUT it’s spring and you know what that means? SPRING CLEANING! Time to purge and toss out […]
5 Easy New Year’s Resolutions for Marketing Your Business
Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and Aunt Elma’s fruitcake is stored […]
Colour – The Silent Salesperson
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. Colour psychology is one of […]
Are you guilty of obfuscation?
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. […]
Does Your Website Speak to Your Customers’ Needs?
Business owners know the importance of customer service. Most of you have likely spent significant resources training employees to be attentive to your customers’ needs. Unfortunately, many companies forget that […]
If Your Brand Could Talk, What Would it Sound Like?
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.