brand positioning

Branding for Profit

Increase Profits with Branding

Branding for Profit

Branding, Business

There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command a higher price.

You see this happening everywhere around you.¬†Why do people pay a 10X premium for a pair of brand-name jeans when they’re really not that different from the value brand, and likely manufactured in a similar (or the same) facility? Is it because they are truly 10X better or cost 10X more to make? No, not really. It’s the brand, and more importantly, the customer’s perception of that brand, that commands the higher price. This article explains why some brands command the price they do.

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