Articles Tagged #brand positioning

Close up image of the definition of creativity in the dictionary

Designer-y Words You’ll Hear at a Kickoff Meeting for Branding Or Other Design Work

Starting a design project can seem like an overwhelming task at the beginning. There are many factors to consider and a lot of jargon flying ...

The Difference Between Logos, Visual Identities and Brand Insights

You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people ...
how to increase margins with branding

5 Ways to Brand Your Business to Increase Margins

In last week’s blog post, I discussed how branding can be used to command higher profits and grow your business. In today’s article, I’m going ...
Increase Profits with Branding

Branding for Profit

There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command ...