Articles Tagged #brand positioning
Designer-y Words You’ll Hear at a Kickoff Meeting for Branding Or Other Design Work
Starting a design project can seem like an overwhelming task at the beginning. There are many factors to consider and a lot of jargon flying
The Difference Between Logos, Visual Identities and Brand Insights
You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people
5 Ways to Brand Your Business to Increase Margins
In last week’s blog post, I discussed how branding can be used to command higher profits and grow your business. In today’s article, I’m going
Branding for Profit
There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command
