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DMI Tracks – UX and Website Design

DMI Tracks – UX and Website Design

11 Hours Online • Short Course

How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Web Design & Optimization
  • Problem-Solving
  • UX Design
  • Graphic Design Principles
  • Search Engine Marketing
  • Project Management
  • Google Analytics
Module 1 - Website Design and Problem Solving

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge Gain:

  • Web Design and Website Optimization
  • Publishing a Basic Website
  • Importance of User Experience
  • 5 Usability Principles that make visitors stick
  • Enhancing Your Problem-Solving Skills

CaseStudy/Webminar:

  • Slack: Blowing Up the Business Communications Realm
Module 2- Design-Led Websites and eCommerce

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge Gain:

  • The Principles of UX Design
  • Visual Design: Best Practices
  • UX Patterns for Web Design
  • The Power of Design-Led Content Marketing
  • UX Prototyping and Testing
  • Implementing Good UX Design

Tookits Included:

  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit

CaseStudy/Webminar:

  • Voice Search with Clark Boyd (podcast)
Module 3- Graphic Design and Creative Skills

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge Gain:

  • Enhancing Your Creativity
  • Graphic Design Principles and Best Practices
  • Design Foundations: Brand Guidelines and Consistency
  • Designing and Building Graphics

Tookits Included:

  • Content Ideation Template
  • Style Elements Template and Worksheet

Casestudy/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
Module 4- SEO for Websites

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge Gain:

  • Inbound Channels: Search Engine Marketing
  • The Growth of eCommerce – and How to Optimize a Website for Mobile

Tookits Included:

  • On-Site SEO Audit Handbook

Case Study/ Webinar:

  • Why SEO is Changing and How Best to Respond
 
Module 5- Tracking Websites and Project Management

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

 

Knowledge Gain:

  • Project Management
  • Creating and Configuring a Google Analytics Account
  • The Best Analytics Tools for Digital Marketing
  • 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience
  • Setting Goals with Google Analytics

Tookits Included:

 

  • One-year Gantt Calendar Template
  • Funnel Conversion Reporting Toolkit

 

Case Study/ Webinar:

  • Tinder: Taking Dating into a Dystopian Future?
 

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