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DMI Tracks -Certified Digital Marketing Experts

DMI Tracks -Certified Digital Marketing Experts

44 Weeks Online • AMA + DMI Certification• Expert Level

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Social Media Marketing
  • Strategy and Planning
  • Cx, eCommerce and CRO
  • Search and Digital Channels
  • Digital Selling
  • Essential Skills
  • Leadership and Management
Social Media Marketing

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. in creating a content brief.

Knowledge Gain:

  • Social Research
  • Social Content
  • Facebook, Instagram, Pinterest
  • Twitter
  • LinkedIn
  • Youtube & Social Video
  • Social Apps
  • Social Commerce & Affiliate Marketing
  • Social Customer Service
  • Social Strategy
 
Strategy and Planning

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Knowledge Gain:

  • Digital Communications v Traditional Communications
  • Marketing automation and CRM
  • Budget and Resourcing
  • Big Data & Analytics
  • Strategy Formulation and Plan
  • Digital Communications & Channels
  • Omnichannel tactics
 
Cx, eCommerce and CRO

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

Knowledge Gain:

  • Website Optimization
  • UX Research & Design
  • E-Commerce Strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • CX Essentials
Search and Digital Channels

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field.

Knowledge Gain:

  • SEO Setup & Content
  • SEO Workshop
  • Paid Search & Display Advertising
  • Measurement with Google Analytics
  • Email Marketing Strategy
  • Applied Email Marketing
  • SEO for ecommerce
 
Digital Selling

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

Knowledge Gain:

  • Fundamentals of Social Selling
  • Finding & Targeting Prospects
  • Attracting Customers
  • Closing & Retaining
  • Increasing Engagement
Essential Skills

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

Knowledge Gain:

  • Project Planning
  • Creativity Skills
  • Personal Skills
  • Working With Others
Leadership and Management

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Knowledge Gain:

  • Thinking Strategically
  • Building Effective Teams
  • Dealing with Conflicts and Crises
  • Persuading and Influencing

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