It was important to incorporate the hidden meaning within their company name. Mont Tea comes from the client’s nickname Monty. Mont is the french word for Mountain and the client wanted a mountain in the shape of an M present within the design. The aim of incorporating mountains into their brand is to remind customers of a cool and refreshing bubble tea beverage. The client wanted to see designs that incorporated a mountain and tea leaves together.
In the set of draft options provided by nine10, the client was given 2 options that incorporated the requested elements as well as a third option which was a more “conventional” bubble tea logo. The final result was a combination of the text in one option and the icon from another.
The colours chosen are meant to reinforce the refreshing vibe of the company. Cool tone blues remind consumers once again of the chilled bubble tea beverages, with bright greens incorporated to represent tea leaves.