seo

Why Doesn’t My New Website Show Up in Search?

So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.

Read More

Trying to Be First in Google? Don’t Spam Blogs.

If you’re trying to get your website to the top of Google here in Grande Prairie, you need to be cautious about how you do it. Some Search Engine Optimization (SEO) tactics can not only hurt your rankings, but get your website banned from Google’s listings entirely.

The one I want to talk about today is blog spamming. This one drives me up the wall, but more importantly, it’s bad for you. In this article I’ll explain what it is, how to spot it, and why you should avoid it. Read this to save yourself trouble & headache.

Read More

How Search Works – A New Website from Google

How Search Works by Google

How Search Works – A New Website from Google

Inbound Marketing, Marketing, SEO

Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.

It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:

Read More

Why Search Engine Optimization is Like Courting a Lover

I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up being penalized by Google for a few mistakes they made. During the conversation I mentioned that re-gaining their position may be harder now than if they haven’t been penalized, much like earning back the trust of a scorned lover. That was a big “Aha!” moment for me when I realized that search engine optimization (SEO) is pretty much identical to mating rituals in western society. This article explains what I mean and will hopefully provide you with a much better understanding of how SEO works… and why it’s not an overnight process.

Read More

How to Use Page Titles To Boost Your Search Position

Today I want to share a basic but important tip on how to write page titles that help your website rank higher in search.

What is the page title?

The page title is shown at the very top of the browser and/or in the current tab you have open:

Optimizing Page Titles for Search - Location of Page Title on Page

The page title displays in the tab of the browser (or on the top of older browsers without tabs)

Under the hood, the page title sits inside of the HTML code of the website, and looks something like this:

<title>Social Media News and Web Tips – Mashable – The Social Media Guide</title>

In most modern websites with an editing system, you won’t have to edit the title using the code shown above. The software will take care of the technical stuff for you. I just wanted to show you what it looks like.

Read More