pricing

Dear Client: Why Your Logo Costs As Much As It Does

There have been times when we quoted the price of a logo design and the client was shocked. If you’ve been in sales for a while, you’ve surely seen this before: Their eyes open, lips shut, and they become very timid and reserved for the remainder of the meeting.

What went wrong?

Well, first of all, the price we were quoting was well within reasonable industry norms. In fact it was a bargain for the amount of time, effort and skill that goes into the proper design of a logo and supporting files and documentation.

But the client didn’t have the same expectations or experience, and that is totally understandable. They don’t work in our industry, have likely never had a logo designed before, and did not expect it to cost as much as it does. After all, how long does it take to sketch a couple of ideas, right?

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Your Logo – What’s it worth?

Your Logo – What’s it worth?

Your Logo – What’s it worth?

Branding, Design, Logo Design

It takes work to keep a foothold above your competitors. You might have a great product, but success truly comes with leaving your customers with a good impression.

Reviewing your brand and making sure it keeps its appeal with your target audience is a sure way to help you accomplish this. While your logo is only one part of your overall brand, it is a key element, and one that packs a lot more punch than people often realize.

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One of the Most Expensive Corners You’ll Ever Cut is Your Brand Identity.

If you’re starting a new business, or revitalizing an old one, think long and hard before cutting corners with the design of your brand identity.

Your brand identity is essentially the “look and feel” of your business. It includes things like your logo, colors, typefaces, and the style of images you use in your marketing. Virtually everything a customer can see in your business can be built on top of your brand identity: ads, marketing materials, signage, interior & exterior decore, vehicles, uniforms, and even little details like napkins and pens. In many ways your brand identity is like the foundation of a house: it provides a basic structure and shape for everything that is built on top of it.

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