lead generation

How Our Lead Capture Form Increased Leads by 1400%

While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the “Request an Appointment” form from our previous website. What we ended up with on our new site is something we’ve dubbed “The Lead Capture SuperForm.” This article describes how we came up with this lead capture form and how it helped us increase the leads generated on our website by over 1,400%.

Read More

The 5 Things Your Website Needs to Capture More Leads

The 5 Things Your Website Needs to Capture More Leads

The 5 Things Your Website Needs to Capture More Leads

Inbound Marketing, Marketing, Sales, Web Design

Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.

A great business website should spur visitors into action, whether that action be subscribing to a newsletter, or directly buying your product.  The process of designing your website to maximize its lead capturing potential isn’t always intuitive though. Fortunately, there are a few guidelines which can be followed to significantly increase the lead conversion rate of your website.

Read More

What is Inbound Marketing?

There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. I’ll give you a quick introduction to what Inbound Marketing is, how it works, and why it’s the hottest way to get new leads and sales. But before we get into the new stuff, let’s see how it compares to the kind of marketing we know now…

Read More

How to Use Google to Find the Perfect Headline For Your Print Ads

Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:

Real Estate Advertising on Google AdWords in Grande Prairie

These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.

Read More

Beg, Borrow and Steal Your Way to Landing Page Success

Landing page design is to websites what AdWords is to an advertorial spread. It is all about focusing down to the bare essentials of what will convert a shopper into a buyer. To get the kind of focus you need to develop a high converting landing page, imagine that every single pixel on the screen costs $1,000 to use. Then you will have the right mindset for developing a successful landing page.

With so little space available—both on the screen and in your customer’s attention span—how do you maximize your Return on Pixels (ROP)?

Read More

Networking Secrets: Why Face Time Still Matters (Part 2)

Business Woman Hiding Behind Computer

Networking Secrets: Why Face Time Still Matters (Part 2)

Business, Marketing, Personal Development, Sales

If you are a busy person whose idea of face-to-face networking is…

  • Getting tagged in pictures
  • Poking one of your “friends” or “fans”
  • Doing coffee in 140 characters or less
  • Condensing your emotions—“LOL”

…it may be time to rethink your networking strategy!

Read More

Networking Secrets: Why Face Time Still Matters (Part 1)

Business Peerson With Their Head in the Sand

Networking Secrets: Why Face Time Still Matters (Part 1)

Business, Marketing, Personal Development, Sales

In an online world where with the click of mouse you can gain a friend, acquire a fan, or even get people to “like” you, it’s easy to forget the value of meeting in-person, face-to-face.

When staffing is tight—and often budgets and time as well—the convenience of sending a message through social media or by email (which is as easy as pushing “send”) might seem the sensible way to manage your schedule and resources.

Read More

5 Easy New Year’s Resolutions for Marketing Your Business

Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and Aunt Elma’s fruitcake is stored away in the freezer…right beside last year’s… it’s on to a new year. And with a new year, comes New Year’s resolutions.

Besides the promises to yourself for a brand new you, you should be making promises to your brand and how you can rejuvenate it in 2011. While it might seem like a daunting task, the following are five simple ideas that just might give your brand and your business the edge you need.

Read More