google adwords

Does Pay-Per-Click Count as Inbound Marketing?

There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.

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How to Use Google to Find the Perfect Headline For Your Print Ads

Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:

Real Estate Advertising on Google AdWords in Grande Prairie

These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.

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