One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups
I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are great groups with tons of […]
How to Use Google to Find the Perfect Headline For Your Print Ads
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords are a great way to […]
Can DrawSomething Teach You To Be a Better Designer?
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version of Pictionary where two players […]
Could Your Facebook Contest Shut Down Your Business Page?
A lot of clients have been asking about Facebook contests – what should they do and how should they do it? Really wanting to present the best options for our […]
Time to Spring Clean Your Website
Yes, we’re well aware that there’s still plenty of snow on the ground BUT it’s spring and you know what that means? SPRING CLEANING! Time to purge and toss out […]
5 Easy New Year’s Resolutions for Marketing Your Business
Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and Aunt Elma’s fruitcake is stored […]
Colour – The Silent Salesperson
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. Colour psychology is one of […]
Are you guilty of obfuscation?
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. […]
Too Small to Think About Branding? Think Again.
Often we hear people talking about branding like it’s an esoteric voodoo thing that only Fortune 500 companies can afford to do. Or that small business owners should ignore branding […]
If Your Brand Could Talk, What Would it Sound Like?
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.