Articles Tagged #Marketing

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Who is Your Audience, Really?

When it comes to marketing, Especially digital marketing, understanding your audience informs the whole process. Your audience will be how you decide what graphics to …

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The Iron Chef Kitchen Analogy

Let’s talk about Logos and visual identities. When we create brands for our clients, we deconstruct them, load them into Canva, and train our clients …

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10 Weirdly Funny Stock Photos

Stock photography has always been a mixed bag, you might find an amazing image or you might find something really weird. In the last year …

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Designer-y Words You’ll Hear at a Kickoff Meeting for Branding Or Other Design Work

Starting a design project can seem like an overwhelming task at the beginning. There are many factors to consider and a lot of jargon flying …

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How Designers Create Design-y Logos & Websites

Designers get very elitist when it comes to the design craft (I’m sorry peeps, it’s true). Full disclosure, I am a designer — so I …

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3 Reasons You Might Not See Your Own Google Ads & Why It’s A Good Thing 

For a small business owner, seeing your company show up as an ad on Google is exciting. It’s just like driving down the road and …

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Project vs. Retainer: What’s the Difference, and What Makes the Most Sense?

As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can …

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6 Things They Never Tell You About Selling Online

Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After …

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One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups

I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are …