Know Thy Audience and Respect Them
If you’ve owned a business for literally any amount of time, you know one of the most important questions you need to ask yourself is, Who’s my audience? For some […]
Grammar: Write English Good, Okay?
Oh, dear. This is probably giving you bad high school flashbacks, isn’t it? Red pen marks scrawled across your paper. A big message printed in capital letters and underlined at […]
Copyediting vs. Copywriting
If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two wads of play dough, […]
How to Use Google to Find the Perfect Headline For Your Print Ads
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords are a great way to […]
Are you guilty of obfuscation?
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. […]
If Your Brand Could Talk, What Would it Sound Like?
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.