Your Logo – What’s it worth?
It takes work to keep a foothold above your competitors. You might have a great product, but success truly comes with leaving your customers with a good impression. Reviewing your […]
Colour – The Silent Salesperson
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. Colour psychology is one of […]
Are you guilty of obfuscation?
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. […]
Too Small to Think About Branding? Think Again.
Often we hear people talking about branding like it’s an esoteric voodoo thing that only Fortune 500 companies can afford to do. Or that small business owners should ignore branding […]
Is Your Brand Identity Helping or Hurting Your Business?
We pick up many subtle cues from the way things look and quickly form opinions about them. We do this every day when we look at how people are dressed. […]