Let’s talk about Logos and visual identities. When we create brands for our clients, we deconstruct them, load them into Canva, and train our clients on how to use them.
Ultimately what this does, is empower you to be able to create your own graphics and activate your brand in your Digital Marketing. Let’s Dive into one of our favourite analogies to explain how all that works!
The Kitchen
Think of those cooking shows, Iron Chef, Master chef, Chopped, but one of those shows with an incredible Kitchen and huge pantry. There’s an amazing stove, huge walk-in fridge and Freezer, every top of the line appliance you can imagine. Are you picturing it?
In activating your brand, Canva is like that kitchen. Your Canva brand kit has all the tools you need to build beautiful branded graphics for your Digital Marketing. You will be able to keep colours, images, brand assets, fonts, everything consistent across all your platforms.
The Chef
Okay so having an incredible kitchen with all the best tools and equipment available is great and all, but what happens next? All of that is meaningless if you don’t know how to use it. You need someone to help you. You need an Iron Chef to help you. If you think about those cooking shows, the celebrity chef coaches the contestants through their cooking to help them succeed.
When we’re talking about your Brand and Canva, the nine10 subject matter experts will act like that chef. We coach you on how to use the tools in cava.
The Ingredients
Finally we have the ingredients. If you think back to that key moment in these cooking shows we’ve been talking about, where the camera pans over to the pantry. There are shelves and tables piled high with delicious, gourmet, fresh ingredients. There’s everything from the best cuts of meat, and the most delicious herbs.
The ingredients are like your brand assets, your visual identity, all the different elements that help make your brand, yours.
The Finale
So how does this all come together? Imagine if you were watching Iron chef and all they had was a piece of chicken, or they were in a kitchen that only had a hotplate and one mixing bowl. What if the contestant had all the ingredients and amazing kitchen but ha no idea how to use them? In all of those scenarios there’s a key piece missing.
If your organization has a beautiful brand but doesn’t have a way to activate it, it’s like having incredible ingredients but no kitchen. Or what if you have Canva, but only a logo and no other pieces to your brand? That’s like having all the incredible tools, but only having a piece of chicken to cook with.
That’s where we come in. Our graphic designers will build you an incredible brand encompassing all the elements of your Business’s personality and style. Then we take them and put them into a Canva brand kit for you to easily access them and use them in activating your brand. Read this blog post on what all goes into building your brand!
So now you have the ingredients and the kitchen, the last step is having a celebrity chef to help you learn how to use them! Our subject matter experts teach you how to activate your new brand with all your amazing new tools.
Check out our Branding services to book a consult with our Business Development Strategist to see how we can build your brand!
