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DMI Tracks – Leadership and Management

DMI Tracks – Leadership and Management

9 Hours Online • Short Course

This short expert-led course is ideal for marketers looking to move into a managerial or leadership role in any industry. You will understand best practice methods, techniques, and tools for improving your professional, managerial, and leadership skills along with how to manage conflict and crises.

Understand the role of a manager and the skills required to be successful at it. You will know the advantages and challenges of hybrid and remote working and learn the best tactics and techniques to support and manage teams. You will also learn how to deal with the setbacks, use time management strategies and become emotionally intelligent and creative in your role.

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Understanding the Manager's Role
  • Becoming a Strategic Thinker
  • Managing Hybrid and Remote Teams
  • Customer Centricity and Customer Experience
  • Managing Upwards
  • Building Effective Working Relationships
  • How to Delegate to Your Team
  • Motivating Your Team
  • Providing Effective Feedback
  • Becoming a Digital Leader
  • Transitioning from Managing to Leading
  • Leading With Emotional Intelligence
  • Coaching and Mentoring
  • The Art of Persuasion
  • Conflict Management
  • Crisis Management
Module 1 - Improving Your Management Skills

Understand the role of a manager and know the best techniques to hone your strategic thinking skills and become more effective in the workplace.

Knowledge Gain:

  • Understanding the Manager’s Role
  • Characteristics of Strategic Thinking
  • The Changing Face of Digital Teams
  • How to Succeed as a Manager

CaseStudy/Webminar:

  • Tips for effective meetings
Module 2- Building Effective Teams

Learn the techniques and methods managers use to manage a digital team and explore best practices for developing people and talent

Knowledge Gain:

  • Building Effective Working Relationships
  • How to Delegate to Your Team
  • Motivating Your Team
  • Providing Effective Feedback

Tookits Included:

  • Feedback Checklist Template

CaseStudy/Webminar:

  • Building Successful Relationships in Hybrid and Remote Working Environments
Module 3- Digital Leadership

Explore the competencies and behaviours of successful leadership and the characteristics of effective digital leaders.

Knowledge Gain:

  • Becoming a Digital Leader
  • Transitioning from Managing to Leading
  • Leading With Emotional Intelligence
  • Coaching and Mentoring

Tookits Included:

  • Questions for a Mentorship Meeting Checklist

Casestudy/Webinar:

  • Revolut: From Start-Up to Super App

     

Experts Insights:

  • LinkedIn – Practical Tips to Improve Your Personal Profile
Module 4- Persuasion Skills and Managing Conflict and Crises

Examine the behaviours, attitudes, and techniques to become more effective in a leadership role, including the best practices for developing and improving your persuasion skills and, successfully manage and resolve conflict and crisis situations.

Knowledge Gain:

  • The Art of Persuasion
  • Conflict Management
  • Crisis Management

Tookits Included:

  • Dove: A Spotless Approach to Digital Marketing

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