Understand the fundamentals of digital communications and branding decisions that companies make when developing brands and explore the tactics, tools, and best practices for visualising, presenting, and reporting data and use insights to take actions that generate a higher ROI.
This expert-led short course is ideal for marketing professionals that want to plan, build, execute, and optimize an advanced digital marketing strategy. You will quickly increase your skills by exploring key areas such as brand building, budgeting, how to make data-driven decisions and focus on digital transformation strategy to drive growth.
Explore the theory of communications and the digital and traditional media mix. You will explore the concepts of brand equity and architecture and learn from seeing examples of how successful brands are built. You will also learn how to work with different stakeholders in the media and know the value of public relations to marketing activities.
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Deep dive into data visualization, reporting and understand the fundamentals of digital marketing analytics and the best practices to apply in order to gain crucial insights into your campaigns
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Focus on the factors used to determine a digital marketing campaign budget and use budget tracking and media planning tools to explore creative budgets, media budgets, and digital media pricing.
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Explore the concepts of digital transformation and how project management skills can be used to successfully implement projects. You will see the benefits of selecting the correct tactics and channels to suit your objectives and target audience. You will also explore techniques and tactics to drive growth and expansion in an organization.
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