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DMI Tracks – Social Media Marketing

DMI Tracks – Social Media Marketing

11 Hours Online • Short Course

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Social Listening
  • Social Intelligence
  • Social Media Marketing
  • Social Community Building
  • Brand Storytelling
  • Building Personas
  • Enhancing Creativity
  • Content Marketing
  • Strategic Thinking
Module 1 -Revealing Insight: Social Customers

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Tookits Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template
  • Building Customer Personas

CaseStudy/Webinar:

  • Glossier (Skincare & Beauty)
  • Risqué Brand Tone on Social Media -Where to Draw the Line?
Module 2- Social Apps and Building Communities

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).

Knowledge Gain:

  • Facebook and Instagram for Marketers
  • LinkedIn for Marketers
  • Twitter and Pinterest for Marketers
  • Introduction to Social Video
  • Growing and Engaging an Audience Using Social Media

Expert Insights:

  • How Can You Sell On Instagram?
  • 7 Easy Steps to LinkedIn Success
  • 9 Ideas For Social Media Video
  • The Evolution of Digital Video Marketing
  • An In-Depth Look at Marketing on TikTok

CaseStudy/Webminar:

  • Facebook: Shaping the Digital Future
Module 3- Social Content: Brand Storytelling

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain:

  • Purpose of Content Marketing
  • Content Creation & Repurposing
  • Creating and Curating Content for Social Selling
  • Developing Your Brand Story
  • Essential Skills: Project Management

Tookits Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Casestudy/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling
Module 4- Creativity :Designing Social Content

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:
  • Graphic Design Best Principles
  • Walkthrough: Canva

Tookits Included:

  •  Social Media Style Guide and Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/ Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • The Power of Design led content Marketing
  • Fundamentals of Design: Graphic Design
  • Graphic Design: Brand Style Guide
Module 5- Thinking Strategically: Social Sharing

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

  • Measuring Content Performance
  • Content Scheduling and Promotion
  • Adding Insight for Buyers
  • Sharing Content to Build Engagement
  • Essential Skills: Becoming a Strategic Thinker

Tookits Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/ Webinar:

  • CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers

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