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DMI Tracks – Data and Web Analysis

DMI Tracks – Data and Web Analysis

10.50 Hours Online • Short Course

Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices and understand how to configure GA4 and Universal Analytics with this short online Data and Web Analytics course.

This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.

 

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Understanding Data
  • Data and AI
  • Digital Marketing Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Events with Google Analytics 4
  • Alternative Analytics Platforms
  • Monitoring Campaigns and Supporting Channels using Google Analytics
  • Turning Data into Actions
  • Reporting, Visualization, and Presenting Data
  • Improving Your Presentation Skills
  • Using Excel for Data Visualization
Module 1 - Data, AI and Data Protection

Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection

Knowledge Gain:

  • Understanding Data
  • Good Data and Bad Data
  • Data and AI
  • Privacy, Ethics and Data Protection

Experts Insights:

  • Best Examples of AI in Digital Marketing
  • The Definitive GDPR Checklist for Marketers
Module 2 - Google Analytics 4 (GA4) Fundamentals

Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance.

Knowledge Gain:

  • Digital Marketing Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Events with Google Analytics 4 
  • Alternative Analytics Platforms

Expert Insights: 

  • The Best Alternatives to Google Analytics
Module 3 - Data Driven Decisions

Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.

Knowledge Gain:

  • Monitoring Campaigns and Supporting Channels Using Google Analytics
  • Analyzing and Recording Google Analytics Data
  • Using Google Optimize to Improve Performance

Toolkits included:

  • Paid Media Budget Forecasting Tool

Expert Insights:

  • GA4 Report Explorations, Funnels and Comparisons with Cathal Melinn
  • CRO Tactics

 

Module 4- Visualizing and Presenting Data

Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.

Knowledge Gain:

  • Representing, Visualization, and Presenting Data
  • Improving Presentation Skills
  • Using Excel for Data Visualization
  • Excel Fundamentals

Toolkits included:

  • Channel Performance Tracker
  • Funnel Conversion Reporting
  • Master Your Presentations
 

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