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DMI Tracks – Email Marketing

DMI Tracks – Email Marketing

11 Hours Online • Short Course

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing

Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Data Strategy
  • Email Strategies
  • Time Management
  • Copywriting
  • Email Content
  • Testing and Optimization
  • Email Metric Reporting
Module 1 - Data Strategy

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

  • Developing an Email Strategy
  • Managing Email Data
  • Growing an Email Subscriber Database

Tookits Included:

  • Buyer Persona Template
  • The Definitive GDPR Checklist for Marketers
  • All About the California Consumer Privacy Act (CCPA)

CaseStudy/Webminar:

  • Email Marketing Strategy, the Ultimate Blueprint
  • The Skimm: Disrupting News Media and Making Email Cool Again
Module 2- Crafting Content and Managing Time

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

  • Creating Email Content
  • The Anatomy of an Effective Marketing Email
  • 4 Tips for Crafting the Perfect Email Subject Line
  • Managing Your Time Effectively

Tookits Included:

  • Email Content & Copywriting Checklist

Experts Insights:

 
  • Peak Seasonal Sales Planning to Maximize Revenue
Module 3- Creativity and Designing Content

Learn how to design visually appealing content that resonates with your customers.

 
Knowledge Gain:
  • Enhancing Your Creativity
  • Designing Emails
  • Integrating Email Features
  • The Essential Guide to Optimizing Your Emails for Mobile
  • Graphic Design Principles and Best Practices
  • Design Foundations: Brand Guidelines and Consistency

Tookits Included:

  • Content Ideation Template
  • Brand Style Elements Template

Casestudy/Webinar:

  • Lego: The Building Blocks of a Modern-Day Superbrand
Module 4-Testing, Optimization, and Automation

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

  • Testing Email Campaigns
  • 5 Key Email Metrics You Should Be Tracking
  • Key Concepts in Marketing Automation
  • A Practical Guide to the Top Email Marketing Automation Tools

Tookits Included:

  • Email Marketing Campaign Results Dashboard
  • Email & Social Media Campaign ROI Calculator

Case Study/ Webinar:

  • Salesforce: From Humble Beginnings to Major Global Impact
 

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