For over 30 years, Ramona’s Pizza has been making mouthwatering authentic Greek pizza from a small restaurant located downtown Grande Prairie. When Ramona’s approached nine10 for help with updating their logo, they were undergoing a transition—the owner’s sons were taking over the business. One of the first orders of the day was to update the brand for the restaurant, which has not changed since it opened.
One of the most challenging aspects of the project was revamping a well-established brand where the owners have a lot of heart invested into it. In projects like this, creatives need to walk a fine line between the old and the new, balancing tradition with progress.
Richard, who led the project on the nine10 side, was immediately inspired—Ramona’s was the first pizza he had ever eaten after immigrating to Canada in 1983. This made the project not only more inspiring, but much more personal. Richard made it his mission to not disappoint.
Starting the Process
The original logo was a little rough around the edges, but it was memorable. More accurately, the feeling it conveyed was very memorable. It had a distinct Greek flair with a punchy red, white and black colour scheme. Richard took a photo of Ramona’s signage to use as reference material, but quickly decided that the exact details of the old logo didn’t matter. It was the feeling it conveyed that had to be carried into the redesign.
A Slice of Inspiration
The foundation for a new design was there. It needed to be updated, but could still stay true to the original logo. While sketching and playing with various concepts, Richard stumbled upon a serendipitous insight: The runic letter-forms had something in common with pizza slices—they were both made of triangles!
Starting on paper, Richard drew a rough mock-up to see how pizza slices could be arranged to make the logo. With a bit of finessing and tweaking, he was convinced that it would be possible. He brought the sketch into Illustrator, arranged a variety of pizza shapes, and went to town on the first rendition of the logo.
The Finished Logo Design
A Fun Personality
The new logo has a fun, approachable personality. It’s pizza, after all—you can’t take it too seriously. The design appeals to people of all ages and walks of life, but retains a distinct and eye-catching look.
A Perfect Blend of Old & New
The owners appreciated that nine10 was able to breathe new life into the logo while still respecting the history of the brand. The logo walks a perfect balance between where they’ve come from and where they’re going.
Versatile & Practical
The logo can be rendered in a single or two-color scheme to make it cost effective to print on packaging and merchandise. It is also designed to work with a variety of color schemes, giving Ramona’s many options for their promotions and advertising.
The logo is a one-of-a-kind, made with the same care and fresh ingredients that Ramona’s puts into their pizza. Ramona’s can feel good knowing that their logo font won’t appear anywhere else.