McNabb Lucuk LLP is a vibrant accounting company that specializes in everything from financial statement preparation & audits to corporate & personal tax preparation, estate planning and business buys & sells. McNabb Lucuk LLP approached nine10 just prior to announcing their independence from an existing parent company and formal name change. The company required branding with a bold and professional image.
nine10 analyzed McNabb Lucuk LLP’s strengths as a newly formed independent company and researched audience insights to determine the company’s brand position. McNabb Lucuk LLP was a brand new company of seasoned professionals and this needed to be conveyed to set them apart. A logo with a modern, clean look and distinguished personality that incorporated neutral corporate overtones would suit them perfectly. Based on this research, nine10 decided that designing a wordmark set in a clean san serif typeface would be ideal for this client.
Visual Identity Standards Guide
nine10 produced a Visual Identity Standards Guide for McNabb Lucuk LLP in order to define their logo, visual standards and brand. As McNabb Lucuk LLP was an entirely new brand, a full suite of templates were included such as business cards, stationery and email signatures.
nine10 designed brochures to help McNabb Lucuk LLP meet their objectives of gaining more business and recognition in the marketplace, as well as upsell existing customers. McNabb Lucuk LLP’s brand position of focusing on their strong local community involvement was incorporated in the brochures using the following key messages:
- Responsive: We get back to our clients. We know our clients. We share a community with them.
- Accessible: Personable (people first, professionals second)
- Flexible: We work with your needs
The brochures were in a folded letter size format with one being designed for managers and the other for partners. The first brochure was designed for managers to give to clients. It included a general public overview and list of services, brief information about the company, a testimonial and address/contact info. The second brochure was designed for partners as a referral partner overview of process/services. It included information such as the referral process, when to refer and a referral form as well as the information contained in the first brochure.