DJ Golden is a successful businessman and Realtor who is motivated to become the #1 Realtor in Grande Prairie. In order to achieve this goal, he needed to stand out in the Grande Prairie marketplace. DJ already had an established marketing plan primarily focused on top-of-mind presence and brand maintenance/awareness, but was looking to have his marketing efforts include more of a team-based focus. He also wanted to incorporate more of his no-pressure, “handshake kind of guy” personality into his brand.
Premium Realtor Website
nine10 developed a premium Realtor website that would contain all the features/functionality required for a Realtor website including: Grande Prairie & Area MLS Listings, Lead Capture & Tracking on MLS Listings, capability to print, compare and favourite listings, and a featured listings section. In addition to these features, nine10 also included a page dedicated solely to the team to give DJ Golden a team focus as well as a “Get to Know the Team” video on the home page. Graphics for the website were designed to reflect DJ Golden’s personality and values of encouraging, equipping, and collaborating. A client testimonial section was also included to further demonstrate DJ Golden’s values at work. To integrate all of DJ Golden’s marketing channels, DJ Golden’s Facebook feed was installed to the website as well as the link to download DJ Golden’s free mobile app.
Professional Welcome Video
To achieve the goal of incorporating DJ Golden’s personality into his brand, a professionally produced 30 second video was created. The purpose of the video was to not only showcase the new brand but also give clients a chance to virtually meet DJ Golden in a medium with no pressure attached. The video was designed in a ‘profile’ style and featured DJ Golden describing his unique approach and the benefits of listing through DJ Golden Sells. nine10 worked with DJ Golden to create a script, organize and vet a professional producer, videographer and post-production specialist. Music and opening motion graphics were included and the final video was exported in web, mobile & TV ready formats.
Companion Mobile Apps – iPhone & Android
Knowing that mobile apps are ideal for Realtors with a strong web & social media presence who wish to extend their brand, nine10 created an iPhone & Android app for DJ Golden. The mobile app offers various functionalities to augment the website such as: Push Notifications (similar to SMS text messages), Built-in QR Code Scanner, Snap & Send Photo of Property, Record & Send Voice Memos, Plot Driving Directions, Touch to Call/Request Meeting, GPS Coupon/Offer Unlock (ie: Open Houses) and a Mortgage Calculator.
As part of designing a professionally produced logo to serve as the foundation for all of DJ Golden’s branding, marketing & advertising efforts, nine10 researched DJ Golden’s target market and competitive landscape along with interviewing key company stakeholders. This ensured that the brand image aligned with DJ Golden’s goals, resonated with the target audience, and was something that DJ Golden & his team as well as clients would be proud of. To ensure proper usage of the logo by the DJ Golden team and vendors, nine10 compiled a logo standards guide with all the necessary technical specifications.
Social Media Starter Package – Custom Facebook Page
To maximize DJ Golden’s return on investment through the use of social media, nine10 provided custom setup of the DJ Golden Sells Facebook page. This included designing graphics for the cover photo and profile picture to ensure brand consistency, optimizing the page settings and developing content strategies to assist DJ Golden & his team in their daily social media posts and engagement. Hands-on training to increase DJ Golden’s knowledge and skill set to be able to market effectively through social media was also provided. In order to ensure brand integration into social media, nine10 developed custom Facebook tabs to showcase DJ Golden’s MLS Listings and “Meet DJ” video as well as a request meeting/information tab. The basic set up of a branded YouTube page for DJ Golden Sells was also provided.