The Challenge
Hansen Ford Lincoln wanted a way to stand out among dealerships in Grande Prairie while eschewing car dealership cliches. Viking iconogrpahy had been a part of the Hansen brand for many years but had been laid to rest for a time. The challenge was to find a way to combine a viking theme and vehicle sales in a way that was non-threatening, friendly, funny and lighthearted.
The Solution
Arnie the Viking, a live character, evolved from many discussions about the possibilities of both static and animated vikings. Meant to capture the imagination of all, Arnie was developed first through a series of 12 short webisodes and then leveraged through many channels including in-person events, social media, web, signage, paid video placements in Cineplex and other venues, and more.
In March 2014, a team of talented local filmmakers was brought together by nine10 for an intensive 10-day shoot on location at the Hansen lot. Included in the team were professional film directors, sound technicians, actors, creative directors, cinematographers and more. All told, well over 30 people helped make this project a success. The best part was the ability to bring local, Grande Prairie talent together to create a high-calibre project. This was a first for our city.
This campaign is currently running. More information about Arnie can be found here.
Cast and Crew
Arnie the Viking
Cam White
Director / Editor / VFX
Gordie Haakstad
Written by
Chris Beauchamp & Gordie Haakstad
Assistant Director
Tyler Moore
Production Sound / Foley / Mix / Master
Mike Bourree
Viking Costume
Bethany McMurray
Arnie Theme Music “Hansen Muzak”
Josh Dumas
Epic Score
Patrick Rundblad
Production Assistants
Donald Rogers
Madison Einarson
Lindsey Latulippe
Robin Sissons
Sarah Card
Avalon Heemskerk
Mikey Cassidy
Tyler White
Creative Director / Producer
Chris Beauchamp
Director of Photography
Cam Belseth (Dark Mass Productions)
Line Producer
Laura Beauchamp
Art Department Head
Mandy Kozie
MUA + Wardrobe
Devon Burbank
DIT/Videographer
Andrew Jones
Assistant Camera (AC)
AJ Gervais
Key Swing
Nathan Fast
DIT/Swing
Ian Anderson
Swing
Travis Fowler
Swing
Robin Sissons
The Cast
Staff of Hansen Ford
Themselves
Welder (Clan Beaverlodge)
Brandon Carpenter
Church Lady
Mabel Clisby
Poindexter
Brandon Chandler
Maria
Michelle MacArthur
Customer / Father
Mike Harris
Daughter
Gaynor