Marketing

Which Social Media Platform is Right for Marketing Your Business?

Getting Started

Social media can do a lot to improve your sales, raise awareness, build community, and establish credibility, but it can also be overwhelming to learn on your own.  If you’ve been avoiding social media for your business, you’re missing out on a lot of potential. In this article, we’re going to summarize some pros and cons of the top social media platforms (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) so you can get a sense of where they fit and which one(s) might be best for your business.

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15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

General, Opinion, Social Media

 – The following article was prepared for, and reposted from the AthletesCAN Athlete Handbook – 

My name is Ryan Blais, I am a retired member of the Canadian Freestyle Ski Team; an athlete from the discipline of Aerials. During the ladder years of my career I gained some notoriety from my strategic use of the web and, more specifically, by how I was leveraging social media to share my athletic journey. Although athletes leveraging social media in 2014 is now commonplace, this was certainly not the case back in 2006-2010 when I first started to experiment with these powerful new platforms. At the time, there were very few athletes successfully utilizing these amazingly powerful and accessible new tools.

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The 10 Commandments of QR Codes

Chances are…

  • You’ve heard of QR codes
  • You’d recognize a QR code if you saw one
  • You’re not sure what to do after spotting a QR code

In this post I’ll demystify what those silly little QR codes are and how to use them. This is a must-read if you intend to do any QR code marketing. It might just save you from ending up on this embarassing list of QR code fails.

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Project vs. Retainer: What’s the Difference, and What Makes the Most Sense?

As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can also help clients with specific projects, such as redeveloping their website or re-branding their organization.

One of the questions we’re frequently asked is if it makes more sense to treat an engagement as a project or as a retainer. This article goes into the pros and cons of both arrangements, and which situation each is best suited for.

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6 Things They Never Tell You About Selling Online

Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?

But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.

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7 Ways to Measure Campaign Results Using Digital Media

How to Measure Campaign Results With Digital Media

7 Ways to Measure Campaign Results Using Digital Media

Inbound Marketing, Marketing, Social Media

Measuring Results—Both Online and Offline—by Integrating Digital Media

The old saying goes, “You can’t manage what you can’t measure.” The beauty of mediums like the web, social media, and mobile devices make it extremely easy to measure and report on results. The reporting is automatic, accurate and incredibly detailed.

But the real power of digital media is when it’s combined with traditional (radio, newspaper, billboards, etc.) Digital media provides a way to measure your traditional campaigns. Suddenly, your billboards and radio ads have a measurable component that you can use to evaluate your efforts.

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One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups

I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are great groups with tons of authors sharing great blog posts and information on blogging, search engine optimization, lead generation, social media, and so forth.

…But… There’s a Problem

I’ve noticed that some authors are posting articles in a way that guarantees mobile readers will not be able to enjoy their blog posts:

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How To Grow Your Business When You Can’t Take On Any More Work

How To Grow Your Business When You Can't Take On Any More Work

How To Grow Your Business When You Can’t Take On Any More Work

Business, Leadership, Marketing, Personal Development

Most marketing articles focus on how to cure the problem of having not enough work. But here in Grande Prairie, business owners have a unique problem: They have too much going on. To the point of it being unhealthy for their business.

It seems crazy that a small northern city would have this problem. But although our population is approximately 60,000, our service area includes about 280,000+ people in the surrounding communities, making us a regional hub for tourism and business in the north. We’ve been declared Canada’s Most Entrepreneurial City in 2010, 2011, and 2012 by the Canadian Federation of Independent Business. Trust me, we don’t mess around.

In the midst of all this entrepreneurial frenzy, businesses are actually scared to do any more sales and marketing. They can’t keep up to their current clients, let alone any new ones. Everything feels out of control.

Yet, they still need to grow to achieve their goals. How do you grow if you can’t keep up with the work? This article will teach you a simple process to do just that.

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