sales

Why My Dog Can Probably Sell Better Than You

This is Olive, our 4 year old Whippet. She’s a lightweight at only 22lbs, but don’t underestimate her: She’ll throw you down in the ring when it comes to sales.

But what is she selling? Me on the idea of giving her food. And she’s damn good at it. Although, looking at her, you’d think we never feed her. But watching her closely, I’ve realized she exhibits the best traits of what makes a salesperson successful. Here’s what you can learn from Olive to improve your game.

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The Simple Genius of PayPal

The Simple Genius of PayPal

The Simple Genius of PayPal

Business, Opinion, Web Design

For the longest time, PayPal was shunned by website owners because of an age old myth that you have to create an account to pay with it.  This is not true (and hasn’t been for a long time), as you can easily pay without creating an account. But I’m going to turn this on its head completely. Not only do you want to offer PayPal on your website, you’re actually better off if your customers have a PayPal account. Here’s why.

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Google+ Debate: Does Cold Calling Still Work?

Google+ Debate: Does Cold Calling Still Work?

Google+ Debate: Does Cold Calling Still Work?

Inbound Marketing, Marketing, Sales

In this day and age, many unsolicited business calls go unanswered. Modern sales and marketing professionals are up against savvy buyers that are more empowered than ever by easy access to detailed product information on the Web.

Everyone is connected to the latest information. And if buyers don’t want to hear from marketers, they have a variety of technologies (e.g. Caller ID, email spam filters, etc.) to block out marketing attempts to get in touch. But surely some people are able to get through all these defense mechanisms and land that one magical deal. Or are they?

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Death, Taxes, and Agency Fees: The Sad State of the Advertising Industry

I’ve spent a fair amount of time the past several months following thought leaders and consultants who focus specifically on marketing agency branding & sales processes. These consultants are trying to whip the big, archaic, slow-moving agencies into shape so they can survive in today’s upstart landscape.

In the process, I have looked at a lot of agencies that serve as examples of both what to do and what not to do, and deepened my understanding of their typical sales and marketing processes. Getting a good view of the landscape and the challenges involved, I have come to the realization of just how disconnected and false the industry has become—for both clients and agencies alike.

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6 Tips for Successful Sales

Five years ago, if you would have told me that I’d be writing a blog post about sales, I would have laughed. Voraciously. I never saw myself as a salesperson; in fact, like many of us, I ran from salespeople!

I thought that selling was a big, scary thing. Something that I’ve learned, though, is that by paying attention to systems, understanding your client’s needs, and following through, you can feel less like a “salesperson” and more like a problem-solver. Here’s some things that I’ve picked up that might help you, too.

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Networking Secrets: Why Face Time Still Matters (Part 2)

Business Woman Hiding Behind Computer

Networking Secrets: Why Face Time Still Matters (Part 2)

Business, Marketing, Personal Development, Sales

If you are a busy person whose idea of face-to-face networking is…

  • Getting tagged in pictures
  • Poking one of your “friends” or “fans”
  • Doing coffee in 140 characters or less
  • Condensing your emotions—“LOL”

…it may be time to rethink your networking strategy!

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Networking Secrets: Why Face Time Still Matters (Part 1)

Business Peerson With Their Head in the Sand

Networking Secrets: Why Face Time Still Matters (Part 1)

Business, Marketing, Personal Development, Sales

In an online world where with the click of mouse you can gain a friend, acquire a fan, or even get people to “like” you, it’s easy to forget the value of meeting in-person, face-to-face.

When staffing is tight—and often budgets and time as well—the convenience of sending a message through social media or by email (which is as easy as pushing “send”) might seem the sensible way to manage your schedule and resources.

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Dear Client: Why We Don’t Create Samples Before Starting a Project

Meeting Room

Dear Client: Why We Don’t Create Samples Before Starting a Project

Branding, Business, Design, Logo Design, Mobile, Social Media, Web Design

A customer calls us, interested in our services. We invite them in to meet with us to discuss their project in more detail. The meeting is fantastic. After an hour of talking about their project and ideas, showing them some of the things we can do, and having a few side-tracked laughs together, we shake hands, and agree to send them a proposal for their project. We quickly get to work preparing a detailed proposal outlining how we are going to solve their problems with our products and services. We send out the proposal, looking forward to a positive response.

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