Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results: These are called Google AdWords. AdWords …
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version …
A lot of clients have been asking about Facebook contests – what should they do and how should they do it? Really wanting to present …
Yes, we’re well aware that there’s still plenty of snow on the ground BUT it’s spring and you know what that means? SPRING CLEANING! Time …
Tinsel glitters, menorahs flicker, and Bing Crosby’s White Christmas fills the air. But when the festivities are over, the decorations have been boxed up, and …
Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. …
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages …
Often we hear people talking about branding like it’s an esoteric voodoo thing that only Fortune 500 companies can afford to do. Or that small …
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.
This wonderful illustration explaining the difference between Marketing, Advertising, PR & Branding came from Ads of the World – a great site for advertising inspiration!
Here are 5 great things your business can do to market itself with little investment and large return: