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Simplifying Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of pleasing Google (and other search engines) with website content and features so that Google shows your website higher on the page during a search instead of your competitor’s website. For your local shoe store to rank number one when someone in Grande Prairie searches “shoe stores near me,” there’s a lot of work involved to convince Google your site is what the customer (or client) is looking for.

Even though SEO may appear as though it’s super complicated and only for tech experts, the roots of SEO are not hard to understand. For part one of our search engine optimization blog series, we’re going to divide and simplify.

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