So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.
If you’re trying to get your website to the top of Google here in Grande Prairie, you need to be cautious about how you do it. Some Search Engine Optimization (SEO) tactics can not only hurt your rankings, but get your website banned from Google’s listings entirely.
The one I want to talk about today is blog spamming. This one drives me up the wall, but more importantly, it’s bad for you. In this article I’ll explain what it is, how to spot it, and why you should avoid it. Read this to save yourself trouble & headache.
Have we become so selfish in our need to self-promote that search engines care more about our customers than we do?
SEO is a funny nugget. Although web professionals have been trying to make clients understand why they need it for over a decade, it hasn’t really caught on as a mainstream idea in client’s minds until recent years. When I say “mainstream idea”, I mean that clients know what “SEO” stands for, and now bring it up in a sales meeting before the salesperson does. They even use terminology like meta tags, keywords and backlinks. Not only do they bring it up, it’s a top agenda item during the discussion.
Which is great, but… all of the material they’ve read and learned about regarding SEO is geared for survival in the 90’s. The majority of it doesn’t apply now, and the remainder that does has a very short shelf life.
It’s time to relegate some of these long-standing SEO ideas to the history books. Read on.
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:
I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up being penalized by Google for a few mistakes they made. During the conversation I mentioned that re-gaining their position may be harder now than if they haven’t been penalized, much like earning back the trust of a scorned lover. That was a big “Aha!” moment for me when I realized that search engine optimization (SEO) is pretty much identical to mating rituals in western society. This article explains what I mean and will hopefully provide you with a much better understanding of how SEO works… and why it’s not an overnight process.
Today I want to share a basic but important tip on how to write page titles that help your website rank higher in search.
What is the page title?
The page title is shown at the very top of the browser and/or in the current tab you have open:
Under the hood, the page title sits inside of the HTML code of the website, and looks something like this:
<title>Social Media News and Web Tips – Mashable – The Social Media Guide</title>
In most modern websites with an editing system, you won’t have to edit the title using the code shown above. The software will take care of the technical stuff for you. I just wanted to show you what it looks like.