Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include: