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How Search Works – A New Website from Google

How Search Works by Google

How Search Works – A New Website from Google

Inbound Marketing, Marketing, SEO

Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.

It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:

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Why Search Engine Optimization is Like Courting a Lover

I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up being penalized by Google for a few mistakes they made. During the conversation I mentioned that re-gaining their position may be harder now than if they haven’t been penalized, much like earning back the trust of a scorned lover. That was a big “Aha!” moment for me when I realized that search engine optimization (SEO) is pretty much identical to mating rituals in western society. This article explains what I mean and will hopefully provide you with a much better understanding of how SEO works… and why it’s not an overnight process.

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