COVID-19 Response
 

Business

Know Thy Audience and Respect Them

If you’ve owned a business for literally any amount of time, you know one of the most important questions you need to ask yourself is, Who’s my audience? For some companies, this is a simple question. For others, it’s complex: they offer a variety of services or products for a variety of people and, basically, all they know is they have one.

Now, regardless of who your audience is, there are three things you can’t forget about them: 

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What Stephen Hawking Can Teach You About Leadership

I’m a science geek. Whether it’s black holes, time travel, or the 10th dimension… it gives me the warm fuzzies. So naturally, last evening I spent geeking out on Netflix and caught “Into the Universe with Stephen Hawking.” From the big bang to the formation of black holes, the show was a mind-blowing journey to the beginning of time and back.

Being also a business geek, I couldn’t help seeing the similarities between how the best leaders model their actions and how the Universe works. The similarities are striking, and this article highlights a few of them.

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6 Things They Never Tell You About Selling Online

Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?

But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.

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How To Grow Your Business When You Can’t Take On Any More Work

How To Grow Your Business When You Can't Take On Any More Work

How To Grow Your Business When You Can’t Take On Any More Work

Business, Leadership, Marketing, Personal Development

Most marketing articles focus on how to cure the problem of having not enough work. But here in Grande Prairie, business owners have a unique problem: They have too much going on. To the point of it being unhealthy for their business.

It seems crazy that a small northern city would have this problem. But although our population is approximately 60,000, our service area includes about 280,000+ people in the surrounding communities, making us a regional hub for tourism and business in the north. We’ve been declared Canada’s Most Entrepreneurial City in 2010, 2011, and 2012 by the Canadian Federation of Independent Business. Trust me, we don’t mess around.

In the midst of all this entrepreneurial frenzy, businesses are actually scared to do any more sales and marketing. They can’t keep up to their current clients, let alone any new ones. Everything feels out of control.

Yet, they still need to grow to achieve their goals. How do you grow if you can’t keep up with the work? This article will teach you a simple process to do just that.

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Death, Taxes, and Agency Fees: The Sad State of the Advertising Industry

I’ve spent a fair amount of time the past several months following thought leaders and consultants who focus specifically on marketing agency branding & sales processes. These consultants are trying to whip the big, archaic, slow-moving agencies into shape so they can survive in today’s upstart landscape.

In the process, I have looked at a lot of agencies that serve as examples of both what to do and what not to do, and deepened my understanding of their typical sales and marketing processes. Getting a good view of the landscape and the challenges involved, I have come to the realization of just how disconnected and false the industry has become—for both clients and agencies alike.

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Online Learning for Small Business by Community Futures of Grande Prairie

In the month of March, Community Futures of Grande Prairie is offering some inexpensive video-conference learning sessions to help small businesses to learn important skills. Topics covered include everything from marketing, succession planning, to GST/HST basics. These sessions range from $30 to $50, making it very affordable. This is a great opportunity for new & small business owners to learn more about starting & running a business. See the schedule and contact information below.

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