branding

Logo Design: Design it Yourself, Buy it for Five Bucks, or Hire a Professional?

So you need a new logo for your business and you’re not sure where to start. You could design it yourself, find someone online that will do it for five dollars, or hire a professional that specializes in this kind of thing. The five dollar route sounds like a pretty good deal, but be warned. You get what you pay for. So why does it matter where you get your logo from? Wouldn’t you get the same result from any of these options? 

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Dear Client: Why We Don’t Present Brand Concepts Over Email

We’ve built our branding process around face-to-face presentations of brand concepts, logos and the big ideas. While email is quick and efficient, its advantages quickly fall apart when presenting complex and abstract ideas. This article explains the downfalls of using email to present concepts and why we insist on doing this face to face.

In our hectic work lives, email has become a tool of convenience. There’s many positives to using email to communicate: speed, time management, simplicity on the go. But in our experience, we’ve found that email isn’t a good tool for presenting abstract or complex ideas. There are many reasons for this, some of which we’ll share below.

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What Affects the Price of a Branding?

Developing a brand identity for a company is no small responsibility, even for a small company. Clients often wonder, though, why does a branding with us cost what it does? The scope of the project, and ultimately the value, is affected by a number of factors. We’ll cover a few of the key ones in this article to provide you with some insight into what we consider when pricing a branding project.

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Branding for Profit

Increase Profits with Branding

Branding for Profit

Branding, Business

There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command a higher price.

You see this happening everywhere around you. Why do people pay a 10X premium for a pair of brand-name jeans when they’re really not that different from the value brand, and likely manufactured in a similar (or the same) facility? Is it because they are truly 10X better or cost 10X more to make? No, not really. It’s the brand, and more importantly, the customer’s perception of that brand, that commands the higher price. This article explains why some brands command the price they do.

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Building Brands in the Digital Age

Social Media Marketing - Building Brands in the Digital Age

Building Brands in the Digital Age

Branding, Business, Marketing

The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.

There is a proliferation of new media and consumer engagement that goes way beyond the waves of television. In 2012, online advertising will surpass print for the first time, according to a recent study by eMarketer. The same study states that

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Brands Canadians Love… and what we can learn from them

Tim Horton’s evokes a strong, almost nationalistic attachment, leaving Canada’s long-time icon—the beaver—with just a little gnawing concern. President’s Choice transformed a mundane household activity into an innovative and exciting experience for Canadians across the nation. (And in the words of Steve Levy, Ipsos Reid research company’s president: “Nothing says trustworthy like someone who can deliver a chocolate chip cookie and banking service.”)

According to the latest poll, both of these brands make up some of the most influential brands in the country.

So what exactly does it take for a brand to have influence?

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