Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.
You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people who use them know what they mean. Luckily, it’s as easy one simple metaphor to understand the difference, once and for all.
Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.
My eyes are glazing over. The light from the dual screens in front of me bores a hole through my retinas to the front of my brain. I bring my hand to my face to wipe a drip of drool forming in the corner of my mouth, as I continue scrolling down the website page to search for any inconsistencies. I inspect the page for clarity, broken links, spelling mistakes. Here I am, wrestling for the first time with nine10’s task of ‘QC’: quality control.
So you want an amazing website.
You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.
So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.
One trend I’ve noticed lately is the increased use of video and podcasting by marketers and bloggers. One consultant I follow sends out videos as the meat of their newsletter, and another uses podcasts. While videos and podcasts can be a great medium to educate and build a personal brand, it does raise the question whether it’s the most effective medium for every type of content.
This article highlights some of the negatives of videos & podcasts, where they tend to work best, and what you can do to improve any video or podcast presentation.
Social media can do a lot to improve your sales, raise awareness, build community, and establish credibility, but it can also be overwhelming to learn on your own. If you’ve been avoiding social media for your business, you’re missing out on a lot of potential. In this article, we’re going to summarize some pros and cons of the top social media platforms (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) so you can get a sense of where they fit and which one(s) might be best for your business.