So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.
If you’re trying to get your website to the top of Google here in Grande Prairie, you need to be cautious about how you do it. Some Search Engine Optimization (SEO) tactics can not only hurt your rankings, but get your website banned from Google’s listings entirely.
The one I want to talk about today is blog spamming. This one drives me up the wall, but more importantly, it’s bad for you. In this article I’ll explain what it is, how to spot it, and why you should avoid it. Read this to save yourself trouble & headache.
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:
I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up being penalized by Google for a few mistakes they made. During the conversation I mentioned that re-gaining their position may be harder now than if they haven’t been penalized, much like earning back the trust of a scorned lover. That was a big “Aha!” moment for me when I realized that search engine optimization (SEO) is pretty much identical to mating rituals in western society. This article explains what I mean and will hopefully provide you with a much better understanding of how SEO works… and why it’s not an overnight process.