Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team. But even a team that runs smoothly will reach the ceiling when their members stop investing in their skills. For a team or a business to keep growing, so must its members.
Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.
I’m Kendra, the newest member of the nine10 team. This summer I’ll be interning alongside awesome marketing experts, and blogging about my experiences.
I’m a student at Grant MacEwan University in Edmonton, majoring in Professional Communications. “What does that even mean? Sounds like a cover up for something intense,” you say. Unfortunately, it’s not a secret Alberta combat training program. It means I am learning the skill set of strategic writing, editing, and publishing. I could edit magazines, write technical manuals (my nemesis) or create content for marketing agencies. At nine10 I’ll be writing content for blogs, websites, and occasionally trying my hand at different skills around the agency. In the coming months I’ll be sharing what I learn via the nine10 blog, so make sure you check it out!
If there’s one thing I’ve been learning as a business owner, it’s the importance of choosing partnerships wisely. I’m not only talking only about legal business partnerships, but almost any affiliation your company can enter into. This means business partners, suppliers, sponsorships, employees, and even clients.
Over the years our company has been in business, we’ve been approached by many people for various opportunities. From profit-sharing ventures to vendors wanting a piece of the action—and everything in between. A few of them we’ve accepted based on the potential benefit it could bring both companies. We viewed them as true win-win scenarios—how could they possibly fail?
Well, quite a few of them did. But we learned something about each one, and over time, how serious a partnership really is. I’d like to share with you some of our experiences in a few of these areas.
I am not quite sure when it started or really or what the deciding factor was, but over the last two years of my life I have noticed a change. I grew a backbone.
I wasn’t necessarily a pushover. I just didn’t like making waves or disturbing the peace. I never wanted to cause conflict or wreck anyone’s day, but without realizing it sometimes that really wrecked my day. Everyone’s needs came before my own, as I tried to understand everything from their point and tried to accommodate them.
Do you ever wonder if Steve Jobs’ mom let him watch TV before he did his homework? Or did Mark Zuckerberg’s dad ever let him eat popsicles for dinner? When you become a parent you don’t necessarily have a parenting strategy as you typically would with your business, and if you do it gets thrown out after 20 minutes.
As you may be noticing, I am the queen of lists. I like to write lists for everything (including lists for my lists). That being said, this is my list of offices do’s and don’ts, little things to avoid or do that make almost every office experience more pleasant.
As someone who has grown up in Grande Prairie, I have watched my city go through its share of economic ups and downs. I’ve seen people lined up for job interviews as well as 3 people trying to do a 10-man job. Throughout all of this, I have also noticed trends in the customer service area. With Grande Prairie on another cusp of a boom, I thought I might point out a few things that seemed to escape us last time.