Inspiration

Dear Client: Your Content Is Key To Great Marketing

Creating Website Content

Dear Client: Your Content Is Key To Great Marketing

Creativity, Inbound Marketing, Inspiration, Marketing, Sales

So you want an amazing website.

You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.

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Stop Thinking About ROI

Stop Thinking About ROI

Stop Thinking About ROI

Inbound Marketing, Inspiration, Marketing

In Q4 of 2014 Apple posted a revenue of $42.1 billion. Although this was largely attributed to iPhone 6 sales, based on these numbers there’s no denying that consumers love Apple.

What is it about their marketing that makes Apple so popular? We are neither constantly bombarded with Apple spam every time we go to our inbox nor is every other billboard on the block an Apple product. Yet mention ‘apple’ in a sentence and most people will assume you’re referring to the brand and not the fruit. The answer is that Apple with its innovation and constantly evolving technology has demonstrated to us that their products hold value. When they announce their newest product release, we as consumers believe that it is going to somehow make our lives better, so we rush out in droves to buy it. 

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