Inbound Marketing

How to Build an Effective Online Quote Form

Grande Prairie Request a Quote Form Design Tips

How to Build an Effective Online Quote Form

Inbound Marketing, Sales, Web Design

One of the most powerful things a website can do is generate new inquiries, and your “Request a Quote” form can be a key part of that. Of course, you may be wondering exactly what to put on the form. You don’t want it to be too long, but you still want it to be useful. This article provides 6 quick tips to help you pick the perfect questions for your Quote Request form.

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4 Steps to an Effective Ad

How to create an effective ad

4 Steps to an Effective Ad

Business, Creativity, Inbound Marketing, Marketing, Personal Development, Photography, Sales

Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I interviewed Chris Beauchamp, former Creative Director at nine10, in search of an answer.

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Dear Client: Your Content Is Key To Great Marketing

Creating Website Content

Dear Client: Your Content Is Key To Great Marketing

Creativity, Inbound Marketing, Inspiration, Marketing, Sales

So you want an amazing website.

You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one core ingredient that brings a good website together.

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5 Important Video & Podcasting Tips for Online Marketers

One trend I’ve noticed lately is the increased use of video and podcasting by marketers and bloggers. One consultant I follow sends out videos as the meat of their newsletter, and another uses podcasts. While videos and podcasts can be a great medium to educate and build a personal brand, it does raise the question whether it’s the most effective medium for every type of content.

This article highlights some of the negatives of videos & podcasts, where they tend to work best, and what you can do to improve any video or podcast presentation.

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Stop Thinking About ROI

Stop Thinking About ROI

Stop Thinking About ROI

Inbound Marketing, Inspiration, Marketing

In Q4 of 2014 Apple posted a revenue of $42.1 billion. Although this was largely attributed to iPhone 6 sales, based on these numbers there’s no denying that consumers love Apple.

What is it about their marketing that makes Apple so popular? We are neither constantly bombarded with Apple spam every time we go to our inbox nor is every other billboard on the block an Apple product. Yet mention ‘apple’ in a sentence and most people will assume you’re referring to the brand and not the fruit. The answer is that Apple with its innovation and constantly evolving technology has demonstrated to us that their products hold value. When they announce their newest product release, we as consumers believe that it is going to somehow make our lives better, so we rush out in droves to buy it. 

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How Our Lead Capture Form Increased Leads by 1400%

While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the “Request an Appointment” form from our previous website. What we ended up with on our new site is something we’ve dubbed “The Lead Capture SuperForm.” This article describes how we came up with this lead capture form and how it helped us increase the leads generated on our website by over 1,400%.

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How Search Works – A New Website from Google

How Search Works by Google

How Search Works – A New Website from Google

Inbound Marketing, Marketing, SEO

Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.

It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:

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